DSR® Institute International was formed as an organization focused on helping different people with one common problem – Rejection. We are doing this by developing and promoting our unique DSR® model.
The first public appearance of DSR® model was in 2011 in the published book “Working Communication”.
Our Vision: Rejection will be always. We see the people in different social situations who are not only not hurt by rejection but thrive and grow because of it.
Our Mission: Teach simple and effective communication tools that help to handle rejection and turn it into resource.
We Value: A balance between practical ready-to-go communication schematics and deep training on fundamentals needed for long-term proper skill development.
Our Motto: Rejection means that you are moving forward. Permit yourself to fail – only then you can improve.


To achieve the above Vision and Mission we proceed with the following project lines:
DSR® Blog – where we share our communication, relationship and rejection handling experiences from different life areas with you.
DSR® Rejection Coaching – ongoing project where we put focus on the regular linguistic workout and its benefits in the Rejection handling. Free to participate.
DSR® Publishing – we write and publish books and other materials about communication, relationships and rejection.
DSR® Academy – we help and teach.